Innovation reporter Antonio Dejesus has an in-depth look into Coach Kendred’s career as a music producer.
Q: How and when did you begin producing music?
A: Coming out of high school, and coming off of touring as drummer in China for people like Kelly Price, my sister, the Gap Band, Jay Zee. I got tired of being on the road for six months, and then off the road for six months. So it just made more sense for me, and more security….. I almost got into a job, but then I had an encounter with a good friend of mine (Nokio from Dru Hill). He gave me this box, an MPC (music production controller). He said: ‘start learning how to make beats with this,’ and he gave me the MPC, and since then I’ve been using it to its full use to produce for everybody. So, that’s a pretty cool introduction into music production.
Q: What inspired you into music production?
A: One: I’m a drummer. I like to bang on stuff. And then, I have a lot of family in the music business. My uncle was one of the Hit Men for Bad Boy. Many hit records. My mom was a gospel singer. My dad was a bass player. My grandmother owned a record label. Everything around me was God, family, music. That was my model. That was my family. That’s what we do. Even when I didn’t want to do it, music was just something in my blood, in my family. I just had to step into it. So as I got older, I made a move and did the family business.
Q: What advice would you give to someone who wants to become a music producer?
A: Understand the business that you’re in. You got a lot of dope producers that are out, but they don’t know about contracts. They don’t know about points and percentages. The don’t know about royalties. They don’t know about contracts, and all of those things that I mentioned are going to make you successful. Meaning, if you make a hit record, those points and percentages will determine how much money you make for the rest of your life. So if you’re no longer alive, your kids could eat off of this money, this success. But if you don’t know about it, and the record label knows you don’t know about it: what does that mean? You’re getting played. Someone’s got your percentage. So, know the business, just like you know your way around a studio.